Rise of Unisex Watches

With the rise of unisex fashion, the gender divide between clothing and accessory options is slowing fading away. When it comes to watches, women shouldn’t be confined to smaller watch faces and dainty straps. In fact, many women prefer men’s watches to those designed specifically for female wearers, making it an accepted and growing trend.

As we see unisex styles continue to permeate the fashion world, women should no longer feel obligated to follow traditional watch-wearing rules. Many watch brands are even releasing more gender-neutral designs for unisex watches made for any wearer.
The idea is to choose the watch that catches your eye and suits your preferences, regardless of who the designer originally intended to wear it.

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Why do many women prefer wearing men’s watches?

Many women are drawn to men’s watches because of the statement that the larger watch faces make in comparison to the traditionally petite designs of women’s timepieces. The bolder lines and thicker bands also provide a striking contrast to more feminine clothing or jewelry.

Women who are drawn to vintage watch styles may also gravitate toward men’s watches, as watch brands tended to focus primarily on men’s collections in the past. This classic feel of a men’s watch also gives these timepieces a universal appeal.

Women wearing men’s watches is not necessarily a new trend, as many female celebrities have been known to sport classic men’s designs over the years. Additionally, menswear-inspired fashion trends began to adopt “boyfriend” in the labeling, such as the loose-fitting boyfriend jean cut. While boyfriend watches often have the sporty and chunky feel that’s more characteristic of a men’s watch, they are still designed with women wearers in mind. Unisex watches, on the other hand, are designed more so for any kind of wearer and serve as a welcome response to so many women preferring men’s designs.

What are the Timex picks?
If you’re looking to don a watch without a defined gender identity, consider these Timex options:

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MK1™ California
We gave our classic military-inspired timepiece a West Coast upgrade with bold pops of color. With six color combinations to choose from, this unisex watch has an aluminum case and fabric strap for a lightweight feel and all-day comfort.

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Fairfield
The minimalist design and clean lines of the Fairfield Chronograph 41mm Leather Strap Watch make this timepiece perfect for anyone who wants a modern watch that complements virtually anything in their closet. The strap is also easily interchangeable to switch up the watch look for any mood, outfit or occasion

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Weekender®
This collection of casual timepieces features plenty of style and color options to suit any watch wearer’s preferences.

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MyTimex
If you already have your ideal timepiece in mind, consider designing your own watch with MyTimex. Start by choosing your favorite model, and then you have free reign to select your dial design, case color and strap material.

In the spirit of unisex watches and gender-neutral fashion trends, you can embark on your watch search without any limitations on the design that’s right for you.

Top 5 Boyfriend Watches for 2018

You’ve mastered the boyfriend jeans and oversized button-down style, but does your wrist companion match the look? The boyfriend watch is a timepiece designed to wear large for a confident and edgy finish. Far from delicate, these durable watches are made to keep up with your bold ambitions and go-getter spirit.
Here’s this year’s top-watch list for boyfriend watches:

1. Fairfield
The Fairfield Chronograph 41mm Leather Strap Watch makes a sleek statement on your wrist, designed with minimalist Bauhaus influences. While a multifunction chronograph watch, it’s still tastefully simple, complete with the sophisticated detailing of the perforated leather band. Choose from the suave all-black timepiece or the tan strap with a contrasting white watch face for a bold yet neutral accessory. Either will get along with the rest of your closet, making the Fairfield an ideal everyday watch.

2. Weekender®
Designed to easily change the straps to match seasons, moods and looks, the Weekender® Chronograph makes managing versatile watch styles an effortless endeavor. Plus, when you get the Weekender Chronograph 40mm Leather Strap Watch Gift Set, you’ll already have two straps to wear: one smooth and sophisticated leather band and another casual and comfortable fabric strap, both complete with durable clasps and buckles that complement the watch case. And when you’re ready for more, we have plenty of Weekender straps to choose from.

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3. Southview
Premium style meets precise craftsmanship in a timepiece that features modern design and multi-function movement. The Southview Multifunction 41mm Leather Strap Watch evokes a distinguished style that complements your office looks, weekend denim and even your evening glitz. Choose from a sleek black genuine leather strap with a silver-tone case or go for a pop of rich color with a blue strap contrasted by a white face and silver-tone dial. Alternatively, meet in the middle with a neutral tan strap and rich blue watch face, complete with a two-tone dial and case.

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4. Expedition®
If you’re an outdoor adventure seeker, the Expedition Scout Chronograph 40mm Leather Strap may be just the boyfriend watch for you. It has the rugged aesthetic to match your hiking boots and adventurous spirit, plus features an INDIGLO® night-light, sports stopwatch with 30 lap memory, countdown timer, customizable alarm and water resistance up to 100 meters for easy, no-nonsense timekeeping and activity tracking. It’s a well-crafted, trusty companion that’s always up for an escapade.

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5. Miami
If you love a stainless steel timepiece with a hint of glamor, the Miami 38mm Bracelet Watch will suit your style. Swarovski crystals add a welcome touch of shimmer to the watch case, while an adjustable stainless-steel bracelet keeps up the shiny, sophisticated look. Also available in gold and duo tones, the Miami watch is ready to take on the day – and of course the night.

Bold lines and large watch faces are no longer exclusive to men’s fashion. Wear your watch your way with the boyfriend watch that suits your style and flair.

Choose a Watch: Weekend Edition

Are you ready for the weekend? Or maybe the more accurate question: Is it Friday yet? As you start prepping for a couple of days of exciting plans, the ideal wristwatch can help you look the part no matter what your schedule entails.


Here’s how to choose a watch that’s ideal for your cherished days off:


Starting with the type of watch

You’ve certainly got the weekend on your mind – but have you also thought about the type of watch you’re looking to buy? Tough, sleek and polished with the best of fitness tracking features, sports watches are one way to go – perfect for those who spend their weekends exploring the outdoors or working on their gains at the gym. Dress watches stand the test of time when it comes to dates and celebrations, while casual timepieces suit relaxed weekend plans like brewery tours or moseying around downtown. Maybe one of each? Who knows where the weekend will take you.


Choosing weekend-ready materials

While watch strap and case materials are often a personal preference, there are certain factors that may help you narrow your decision. If budget is at the top of your mind, remember that watch prices vary by the type and quality of materials. As far as aesthetics go, many watch wearers tend to reserve their leather bands for the work week and take out watches with casual fabric straps for laid-back weekend activities. In the spirit of having a new watch for every weekend adventure, you may want to choose one that offers interchangeable straps. That way, you can stick with the same watch face yet switch up the entire look by simply trading out the wristband. This is also a nifty way to transition a watch from weekdays to Friday night and beyond.


Fancying additional features


If you’re loading up the coolers and heading out for a weekend by the pool or on the boat, you’ll want a water-resistant timepiece that can withstand the splashes. When you plan to be out late, light-up watch dials make it easy to check the time after the sun goes down. Weekend travelers may be inclined to opt for time zone and date features to keep track of their journeys. Regardless of the features you want, it helps to narrow your search with your must-haves in mind.


Complementing your weekend style


Many of us take advantage of the weekend to wear the items in our wardrobes that don’t quite fit the office requirements. Depending on what’s on the books, you’re free to wear anything from your favorite casual denim with the distressed finishes to your snazzier looks for a night on the town. Keep this in mind when shopping for your weekend watch, thinking about what you would wear for your weekend plans and looking for the timepiece to complement those looks.


Finding the ideal weekend companion


Named after everyone’s favorite days of the week, the Timex Weekender® is casual yet refined, simple yet fun and just as ready for the weekend as you are. Plus, you can easily change the straps for that versatile timepiece your assorted weekend plans demand.

How to Buy a Watch for Your Child

How old were you when you started donning a timekeeping companion? Do you remember who gave it to you? What color was it? A kid’s first watch can be a pretty big deal, as it feels like a symbolic transition into adulthood – and a great way to show off time-telling skills.

Now it’s your turn to gift your favorite little ones their first watch. To gear up younger generations to value the versatility of wristwatches, you can share your appreciation for quality timepieces with your kids. Whether it’s your own children, younger siblings, nieces or nephews, here’s what to consider when buying kids watches:

Finding the right time
What’s the perfect age for a child’s first watch? It usually coincides with when they’re learning to read clocks and beginning to understand the concept of time. According to Scholastic, time begins to become less abstract around age 5, when kindergarten students begin to interact with calendars and clocks in the classroom. However, Parents Magazine pointed out that while they begin to grasp hours, minutes and seconds, kids often don’t master reading an analog clock until around 7 or 8. As such, any time after their fifth birthday is typically a good time to introduce them to their first timepiece, but there’s nothing wrong with getting them started even earlier.

Choosing between digital and analog
Much like the difference between automatic and manual cars, digital watches are inherently easier to read than analog clocks. However, that doesn’t dismiss the importance of traditional time-telling skills. Analog watches for kids are a great learning opportunity, helping them master basic mathematical concepts. As such, you may want to consider sticking with analog for their first watch, allowing them to master traditional time-telling before getting them a digital one.

Prioritizing kid-friendly features
While watches may make them feel like grown-ups, they still need a watch that’s tough enough to handle active lifestyles and curious minds. Number one on your list of kid-friendly features should be water-resistance. That way, washing hands, running in the sprinklers or spilling drinks won’t be cause for tears when their watch stops working. The best watches for kids also have adjustable watch straps, perfect for growing bodies. Washable strap materials, such as nylon, are even better for combating inevitable messes. Easy-to-read and light-up dials are also a welcome bonus as they support their increasing time-telling skills, while fun graphics and bright colors often capture the imaginations of little ones.

At Timex, we know that even the most well-intentioned kids are bound to encounter watch troubles. That’s why we offer a 100% worry-free replacement plan for Timex kids watches in the event that theirs is lost or broken. When you choose Timex kids watches, you can also download our free app, developed with Scholastic, which allows your kids to practice and understand time-telling with their watches and within the engaging world of the Timex Time Machines™ app.

Selecting the perfect styles
Modern watchmakers create fantastical designs your kids will love, featuring many of their favorite colors, animals and characters. At Timex, you can choose from kids watches with strap patterns like colorful stripes, unicorns, sharks, flowers, underwater characters and sports symbols. Select styles even have colorful dial markings and rotating graphics. Spend some time online with your child, letting them help you choose their first watch. If it’s a surprise, trust your best judgment. No one knows your little guys and gals like you do.

Keep these considerations in mind when buying a watch for your child, and watch them fall in love with their timepiece.

Your Go-To Dress Watch

Your alarm goes off and for once, you don’t press snooze. That “big day” feeling hits you, filling you up with energy and excitement for what’s to come. Maybe it’s an interview for your dream job or the kind of cocktail party that celebs attend. You finally scored tickets to “Hamilton” and you’re treating your better half to a decadent dinner before the show. It’s time to get ready – is your wardrobe prepared for your swanky plans?

Whether there’s a specific reason or you simply want to look sharp, there comes a time when your mood calls for more than your everyday casual timepiece. Let’s talk formal watches:

The distinguishing factors

Reserved for formal occasions, dress watches are the must-have elegance in any watch wearer’s collection. Much like tailored suits or little black dresses, no wardrobe is complete without a go-to dress watch. Historically, these timepieces stand out from the regular crowd with their quintessential minimalism, thin case and quality leather or bracelet bands. Generally, this simplicity extends to the dial, often featuring a classic white face with the date and minimalist hour markers.

Traditionalists also pay close attention to how they wear formal watches. Of course, matching rules apply. We’ve often seen leathers and metals complementing belts, shoes and other accessories. Proper proportions are also important, as a dress watch should fit perfectly to avoid drawing unnecessary attention. This sizing includes the size and thickness of the case and strap.

HyperFocal: 0

Finally, formal watches should be thin enough so dress-shirt cuffs can hover over them comfortably, rather than getting caught on bulky elements. This detail means the dress watch can sit discreetly under the shirt cuff but also make fleeting appearances with your natural movement.

The idea is to don an exquisite timepiece that doesn’t demand attention. Rather, dress watch design exemplifies an understated elegance, perfectly paired with formal attire. Less is more when it comes to the classiest of timepieces.

The right place and time

You’ve got big plans and your dress watch is the finishing touch you need to look and feel the part. When does the event become classy enough to require the elegance of formal watches? Think make-it-or-break-it business meetings with important clients or prospective employers, formal weddings that specify black-tie attire and holiday cocktail parties. If you’re digging out your best clothes, dusting off your dress shoes and wearing your most precious jewelry, the look calls for a formal watch.

The Timex pick

If it’s time to add a dress watch to your collection, consider the Fairfield Chronograph 41 mm Mesh Bracelet Watch. With a thin case, metal detailing and tastefully simple design, this dress watch offers a sharp yet understated addition to your formal attire. You can even adjust the clasp to achieve the perfect fit of an ideal dress watch. The INDIGLO® light-up dial adds a modern touch, making the watch face clear and easy-to-read when your formal occasions take place after the sun goes down.

Have fun at the big event, looking snazzy and sophisticated with your dress watch by your side.

In Good Company

Timex and streetwear brand, The Good Company, come together to launch a limited edition MK1™ watch, using the “Wave” logo as a second sweep and including an additional reflective strap.

The Good Company takes its inspiration from the culture and the surroundings of Manhattan’s Lower East Side, site of the brand’s flagship store. The styles brewing in this culturally rich part of New York offers plenty of inspiration for brands. Providing an air of authenticity in an increasingly crowded streetwear market, The Good Company continues to grow and remain a go-to brand.

Recently Timex spoke to Quinn Arneson, founder of The Good Company to discuss the collaboration.

How did the collaboration with Timex come about?
The collaboration came about very organically. A musician friend was in the Timex UK office and wearing our clothing. Guess our name had come up in the past for collaborations and he just connected the dots.

What made you choose the MK1 model to do a limited edition?
The MK 1 is a simple watch with a lot of history. We liked the lightweight feel to it and the fact that it is affordable, making it more accessible.

How did the wave second sweep come about… does it represent anything specific?
The sweep came about while looking at vintage and particularly 90’s watches, some of which had second hands actually resembling our wave logo. We were pretty much interested in immediately exploring this option. To pay homage to Memphis Design, a movement which popularized the wave as a motif, we gave the watch a very modern look, stripping the face down to the basics.

New York, Tokyo, LA… what can you tell us about the state of the streetwear scene?
We feel that the current state of streetwear is in an amazing place. The accessibility of knowledge and the independence that this brings can be a great tool in the right hands. A lot of power has been brought back to the youth, giving many kids a platform to express themselves. We are excited for the streetwear and skate industry. So many small brands are popping up creating a community of creatives and providing a blueprint for those to come. I’m happy there is a continued interest in DIY culture both artistic and entrepreneurial.

You’ve included a second, reflective strap. How popular are these straps with consumers?
We added the reflective strap for function. We picture the person who wears the watch lives an active lifestyle. Whether that be skating, biking or walking late night. We wanted to increase visibility and add a modern twist to the overall feel of the watch.

The 36mm case is slightly smaller than your typical watch but very popular in Japan. Do you see this smaller size being adopted by other markets?
Japan is very ahead of the curve in terms of fashion and ingenuity. We feel that the MK1 is a classic watch that is durable and makes sense with our brand and customer.

 

Timex has been around since 1854, how do see the brand being relevant to today’s streetwear style?
Timex is reaching out to great people to collaborate with along with updating classic pieces which are two great ways to remain relevant. It’s always cool to see brands with a great history of craftsmanship bring their expertise together with another brand that speaks directly to today’s consumer. We are honored that we have been selected to work on a watch with you.

Timex and END. Together Again

Recently Timex collaborated with END. and Neighborhood to produce a limited-edition timepiece based on the Timex Navi series. The timing was perfect as END. just launched a new store opening in Soho, London. Now, Timex and END. partner again to release ‘Timepiece Project .02’ also called the Blackout watch that became available on Black Friday and is available only through END.

END. Clothing is a popular UK-based, online retailer specializing in menswear, contemporary designers and streetwear. Featuring over 400 brands, END. has established itself as the go-to menswear retailer online in addition to three shops in Newcastle, Glasgow and London.

In addition to collaborating with brands including Vans, Saucony and Adidas, END. has worked on several projects with Timex including the 2017 sell-out of the Timex MK1™ watch. This new limited edition Blackout watch continues the successful partnership.

Based on the Allied™ Chronograph model, the Blackout features a black case, black dial and full Arabic dial markings and is available with three strap options.

Built with the Timex signature INDIGLO® dial for darker lighting, this classic military-style timepiece has been updated with a quartz movement and chronograph complications. Combining historical know-how with refined design, the Blackout is subtly tweaked with energizing hits of orange throughout.

Returning for another year, the END. x Timex ‘Timepiece Project .02’ honors 160 years of watchmaking, drawing on time-tested models and updating and modernizing them for everyday wear. Only 1,500 units are available so be sure this item is on your holiday shopping list.

My Timex is Your Timex

Great for holiday gifts and other special occasions, My Timex offers the ability to create and design your own customizable watch online. This designated space provides a fun and easy way to custom design your own Timex® watch by choosing a case, dial and strap with the additional option for personalization including free engraving on My Timex watch styles.

Watches make for great holiday gifts as well as weddings, anniversaries, birthdays, retirements and other special occasions. With My Timex, you not only get the opportunity to create a watch to a person’s specific tastes but also add customization that will make the timepiece a true original.

Currently My Timex offers a great selection of Timex watches for customized gifts including the Weekender® Chrono, Waterbury Date 40 and the Scout Chrono. Find the perfect style and then customize it by selecting your preferred dial, case and strap. You can also add an INDIGLO® feature and choose from five night-light colors. Another added feature is to add initials as a monogram to the dial backlight when the INDIGLO® light is enabled.

Once you have the watch you want, take advantage of free engraving on the case back where you can add initials or craft a personal message. The engraving feature allows you to choose a font and then write your own personal message using 10 characters per line across up to a maximum of three lines. Great for a spouse, significant other or someone special in your life, a custom engraved message will make this much more than just a watch but a personal keepsake for the wearer to treasure.

My Timex makes it easy to find the perfect gift. You design the watch online, we craft it and the finished watch is delivered to you in a specially crafted box within two weeks of placing your order.

 

Shopping for Your Favorite Couple

Newlywed couple joining the family? Celebrating a significant anniversary? Simply feeling the love in the air? No matter the reason, gifting his and hers watches could be the best way to recognize the fabulous couple.

Couple watches traditionally feature a slightly more robust and masculine timepiece with a feminine counterpart that has a smaller case and dial. Modern couples may also choose his and her watches from unisex models or simply select watches that complement each other.

Whether you’re gifting a matching set to your favorite duo or considering his and her watches for you and your special someone, there are plenty of Timex options to choose from. Here’s a quick guide to shopping for Timex his and her watches.

Go For the Timely Pair

Perfect for the effortlessly elegant duo with the expertly cuffed denim and always on-trend details, the Marlin® collection is a reissue of our classic 1960’s design. Choose this hand-wound timepiece for the gentleman and lady who appreciate vintage-inspired mid-century style – complete with the sleek sophistication of a modern watch.

Choose a California Vibe

We gave our military-inspired timepiece the West Coast treatment with the brightly colored MK1® California collection. These watches are unisex, giving you freedom to simply choose the color combo that suits each of them. Designed with a lightweight nylon strap, water resistance up to 50 meters and the INDIGLO® backlight watch dial, this timepiece is perfect for couples who will love a bold timepiece that complements their adventurous yet laid-back lifestyle.

 

Give a Complementary Set

If you’re not sure the couple you have in mind would want his and her watches that are too matchy, choose two timepieces that complement each other instead. Whether it be in color, watch strap or dial design, choose a detail that can unify the two pieces. Alternatively, shop a collection and choose the finishes that complement one another – even if they don’t match perfectly. For instance, the Fairfield Sub-Second may be the minimalist complement to his refined style, while the Fairfield Crystal captures the right touch of glam for her elegant woman-on-a-mission aura.

 

Make it a Custom Duo

Once you choose the winning pair, top it all off with a personal message. My Timex offers custom engravings that make this gift truly one-of-a-kind. If you’re gifting yourself and your significant other the watches, you can go with a heartfelt message like “I love you more every second,” or choose a relevant quip like “My mom was right about you.” Other popular engravings for his and her watches include:

• Anniversary or wedding dates.
• The couples’ names or initials.
• Love song lyrics.

You choose the timepiece and craft your message; we’ll handle the rest. The result is a long-lasting gift for your special someone, a perfectly personalized wedding gift or a thoughtful gesture for the holidays.

With that, we’ll leave you to score major points with this timeless gift.

From the Pocket to the Wrist

Prior to World War I, a watch nearly always referred to a pocket watch. The wristwatch was invented at the beginning of the twentieth century, but its market had been confined to military use. During the 1899-1902 Boer War in Africa, battle commanders used it to synchronize the movements of army units.

The other wristwatch consumer was the fashionable women to whom French and Swiss designers introduced the timepiece as a stylish piece of jewelry. This created the perception that pocket watches were for men and wristwatches were for women.

This all changed during the Great War when the Ingersoll company transformed its ladies Radiolite Midget watch into a men’s military wristwatch by moving the crown to three o’clock, soldering on lugs and inserting a canvas strap. By the end of the war, many soldiers had become accustomed to the convenience of the wristwatch and it quickly replaced the pocket watch as their preferred timepiece.

Fast forward to 2017 when Timex would update the classic Midget watch style for an exclusive launch in Japan. Following its success, Timex brought the watch to the U.S. in August of 2018. Replicating the look of the original but with a modern interpretation, the new watch, called the Welton, maintained the pocket watch shape but added a leather cuff on the strap made to be removable made from S.B. Foot Leather.

Two models of the Welton were launched. Both feature a 38mm case, quartz analog movement, leather slip-thru strap and INDIGLO® light-up watch dial. One has a stainless steel case with antique bronze finish and a cream dial while the other has a tumbled finish and black dial. Both are water resistant up to 30 meters.